GRADUATING TO ENTERPRISE GRADUATING PROGRAMME GRADDIO I FENTER 5. ACTIVITY PLAN To ensure that a co-ordinated approach is taken to marketing it is usually a good thing to set out all the proposed activity in the form of an activity plan the plan shows all the intended activity, from the company launch, through the initial period of trading. The activity plan provides an at a glance guide of the actions to be undertaken Activity July 2003 Aug 2003 Sept 2003 Oct 2003 noy 0032003 Mailings to Galleries Presentations 6. COST OF MARKETING A vital ingredient of a good marketing plan is the identification of costs. These costs should be shown in the format laid out below and should cover the life of the plan The costs set out should be those that will be required to implement the plans contained in his document. Any additional funds that become available through the success of the business can be re-invested to achieve higher levels of exposure MARKETING PLAN Summary of Costs TITLE PROPOSED EXPENDITURE hibition 500 ￡500 TOTAL 1.500 Student Support Pack SSP1O C Coda Business management LtdGRADUATING TO ENTERPRISE PROGRAMME Student Support Pack SSP10  Coda Business Management Ltd. 5. ACTIVITY PLAN To ensure that a co-ordinated approach is taken to marketing, it is usually a good thing to set out all the proposed activity in the form of an activity plan. The plan shows all the intended activity, from the company launch, through the initial period of trading. The activity plan provides an at a glance guide of the actions to be undertaken. Activity July 2003 Aug 2003 Sept 2003 Oct 2003 Nov 2003 Dec 2003 PR / / / / / / Mailings to Galleries / / / / / / Literature / / / Exhibitions / / / Presentations / / / / / / 6. COST OF MARKETING A vital ingredient of a good marketing plan is the identification of costs. These costs should be shown in the format laid out below and should cover the life of the plan. The costs set out should be those that will be required to implement the plans contained in this document. Any additional funds that become available through the success of the business can be re-invested to achieve higher levels of exposure. MARKETING PLAN Summary of Costs TITLE PROPOSED EXPENDITURE Exhibitions £500 PR £ 500 Literature and Mailings £ 500 (postage) TOTAL £1,500