上游充通大粤 e SHANGHAI JIAO TONG UNIVERSITY >Observing the product in use Observing behavior in its natural setting More informative >Actions speak louder than words >Because people's emotional connections to things occur at an unconscious level. Minimizes intrusions and biases Frustrate questioning and moderated discussion. Forces us to focus on actions(i.e.,behavior) >We are trying to support through design rather than on the things (i.e.,objects)we ultimately will produce 》Designing“verbs”,not“nouns” Observing the product in use • Observing behavior in its natural setting – More informative » Actions speak louder than words » Because people’s emotional connections to things occur at an unconscious level. – Minimizes intrusions and biases » Frustrate questioning and moderated discussion. – Forces us to focus on actions (i.e., behavior) » We are trying to support through design rather than on the things (i.e., objects) we ultimately will produce » Designing “verbs”, not “nouns