Nature's Candy Target Market growth 7.00 6.00% 543 %%%% 2.00 100% 2.2 SWOT Analysis The following SWoT analysis captures the key strengths and weaknesses within the company and describes the opportunities and threats facing Nc. 2.2.1 Strengths Strong relationships with private label manufacturers that provide high-quality supplements and on-time deliveries Efficient operations providing Nc with above-average margins The ability to scale rapidly as sales increase 2.2.2 Weaknesses The lack of brand awareness due to the fact that Nc is a start-up company with only an Internet presence al store front The proven strategies for developing online visibility are still being tested it is currently trial and error0.00% 1.00% 2.00% 3.00% 4.00% 5.00% 6.00% 7.00% 8.00% 9.00% Baby boomers Other Target Market Growth 2.2 SWOT Analysis The following SWOT analysis captures the key strengths and weaknesses within the company and describes the opportunities and threats facing NC. 2.2.1 Strengths • Strong relationships with private label manufacturers that provide high-quality supplements and on-time deliveries. • Efficient operations providing NC with above-average margins. • The ability to scale rapidly as sales increase. 2.2.2 Weaknesses • The lack of brand awareness due to the fact that NC is a start-up company with only an Internet presence, no real store front. • The proven strategies for developing online visibility are still being tested, it is currently trial and error. Nature's Candy Page 5