Continuity n Channel decisions are the most long-term of the marketing mix decisions Care must be taken in choosing the right type of channel Establishing continuity is the marketers responsibility Continuity is expressed through visible market commitment Copyright 2001 by Harcourt, Inc. All rights reserved 13-10Copyright © 2001 by Harcourt, Inc. All rights reserved. 13-10 Continuity Channel decisions are the most long-term of the marketing mix decisions. Care must be taken in choosing the right type of channel. Establishing continuity is the marketer’s responsibility Continuity is expressed through visible market commitment