Customer profitability analysis The analysis procedure compels banks to be aware of the full range of services purchased by each customer and to generate meaningful cost estimates for providing each service. The applicability of customer profitability analysis has been questioned in recent years with the move toward unbundling services. 的资5土号Customer profitability Customer profitability analysis analysis † The analysis procedure compels banks to be aware of the full range of services purchased by each customer and to generate meaningful cost estimates for providing each service. † The applicability of customer profitability analysis has been questioned in recent years with the move toward unbundling services