Personalization Process-( 4) 5. Measuring Personalization Impact Various accuracy metrics can be used to evaluate the personalization Consumer lifetime value loyalty value purchasing and consumption experience The quality of recommendations depends on the previous stages 6. Adjusting Personalization Strategy Feedback can be used to identify a part that needs improvements a The quality of interaction should grow over time One of the main challenges of personalization is the ability to achieve the virtuous cycle of personalization and not to fall into the de-personalization trap CEBT Center for E-Business Technology Copyright o 2008 by CEBTCopyright © 2008 by CEBT Personalization Process – (4) 5. Measuring Personalization Impact ◼ Various accuracy metrics can be used to evaluate the personalization – Consumer lifetime value, loyalty value, purchasing and consumption experience ◼ The quality of recommendations depends on the previous stages 6. Adjusting Personalization Strategy ◼ Feedback can be used to identify a part that needs improvements ◼ The quality of interaction should grow over time ◼ One of the main challenges of personalization is the ability to achieve the virtuous cycle of personalization and not to fall into the de-personalization trap Center for E-Business Technology