Monopolistic Competition ■ Toothpaste e Crest and monopoly power Procter Gamble is the sole producer of Crest Consumers can have a preference for Crest---taste, reputation, decay preventing efficacy The greater the preference (differentiation) the higher the price Chapter 12 Slide 6Chapter 12 Slide 6 Monopolistic Competition n Toothpaste l Crest and monopoly power u Procter & Gamble is the sole producer of Crest u Consumers can have a preference for Crest---taste, reputation, decay preventing efficacy u The greater the preference (differentiation) the higher the price