Analyzing Profitability Focus of Profitability Analysis Profitability analysis helps address questions such as What is a company's relevant income measure? What is the quality of income? What income components are important for forecasting? How persistent are income and its components? What is a company' s earning power?Analyzing Profitability Focus of Profitability Analysis Profitability analysis helps address questions such as: What is a company’s relevant income measure? What is the quality of income? What income components are important for forecasting? How persistent are income and its components? What is a company’s earning power?