生产成本 生产成本 The Costs of production The Costs of 供给定律 The Law of Supply: Production ◆当某一物品的价格更高时,企业愿意生 产和销售的该种物品会更多 第十三章 Firms are willing to produce and sell a greater quantity of a good when the price Chapter 13 of the good is high. ◆其结果就是供给曲线向上倾斜 This results in a supply curve that slopes 企业的目标 企业的总收益与总成本 The Firm's objective A Firm's Total revenue and Total Cost 企业的经济目标是追求利润最大 The economic goal of the firm is ◆总收益 Total Revenue to m rofits 企业因为出售其产出而得到的金额 The amount that the firm receives for the sale of its output. ◆总成本 Total cost ◆企业为购买投入所支付的金额。 The amount that the firm pays to buy inputs. 企业的利润 A Firn’ s Profit 作为机会成本的成本 Costs as Opportunity Costs 利润就是企业的总收益减去它的总成本。 Profit is the firm,s total revenue minus 个企业的生产成本包括其生 its total cost 物品与服务的所有机会成本 A firms cost of production 利润=总收益一总成本 includes all the opportunity costs Profit total revenue. Total cost of making its output of goods and services1 生产成本 The Costs of Production 第十三章 Chapter 13 生产成本 The Costs of Production 供给定律 The Law of Supply: ‹当某一物品的价格更高时，企业愿意生 产和销售的该种物品会更多。 Firms are willing to produce and sell a greater quantity of a good when the price of the good is high. ‹其结果就是供给曲线向上倾斜。 This results in a supply curve that slopes upward. 企业的目标 The Firm’s Objective 企业的经济目标是追求利润最大。 The economic goal of the firm is to maximize profits. 企业的总收益与总成本 A Firm’s Total Revenue and Total Cost ‹总收益 Total Revenue ‹ 企业因为出售其产出而得到的金额。 The amount that the firm receives for the sale of its output. ‹总成本 Total Cost ‹ 企业为购买投入所支付的金额。 The amount that the firm pays to buy inputs. 企业的利润 A Firm’s Profit 利润就是企业的总收益减去它的总成本。 Profit is the firm’s total revenue minus its total cost. 利润＝总收益－总成本 Profit = Total revenue - Total cost 作为机会成本的成本 Costs as Opportunity Costs 一个企业的生产成本包括其生产 物品与服务的所有机会成本。 A firm’s cost of production includes all the opportunity costs of making its output of goods and services