Self regulation as a mean to avoid future public regulation Example: childhood obesity in the United States a report by the Institute of Medicine put the issue on the public agenda and led public-health groups to call for regulation of the food and beverage industry The industries responded to the threat of government regulation with a tactic which may be called"preemptive self-regulation: in order to forestall the drive toward government regulation, the industries began to implement regulation themselves9 Self regulation as a mean to avoid future public regulation Example: childhood obesity in the United States • A report by the Institute of Medicine put the issue on the public agenda and led public-health groups to call for regulation of the food and beverage industry • The industries responded to the threat of government regulation with a tactic which may be called “preemptive self-regulation”: in order to forestall the drive toward government regulation, the industries began to implement regulation themselves