Learning Objectives You should learn to: Explain the importance of strategic management Describe the steps in the strategic management process Explain SWOT analysis Differentiate corporate-,business-,and functional-level strategies Explain what competitive advantage is and why it's important to organizations ©Prentice Hall,.2002 8-2 Learning Objectives You should learn to: – Explain the importance of strategic management – Describe the steps in the strategic management process – Explain SWOT analysis – Differentiate corporate-, business-, and functional-level strategies – Explain what competitive advantage is and why it’s important to organizations © Prentice Hall, 2002 8-2