Bridge Ratings Research Established 2002 Measures Radio listening behavior All Sized markets Telephone Methodology Quantitative Qualitative Projecting Future Behavior(Audience Attrition Audience Migration Studies RIDGE RATInBridge Ratings & Research • Established 2002 • Measures Radio Listening Behavior • All Sized Markets • Telephone Methodology • Quantitative + Qualitative • Projecting Future Behavior (Audience Attrition, Audience Migration Studies