Chapter 1: Marketing oday 1-1: Overview Business perspective Consumer perspective A marketing match? Figure 1-1. Ford's Customer-Focused Strategy IBUS 166 CULTURE Lars pemer. InstructorIBUS 166 CULTURE Lars Perner, Instructor 1 Chapter 1: Marketing Today 1-1: Overview Business perspective Consumer perspective A marketing match? Figure 1-1. Ford's Customer-Focused Strategy