1-2: Marketing Defined Marketing is the anticipation management, and satisfaction of demand through the exchange process It nvolves goods, services organizations, people, places, and ideas IBUS 166 CULTURE Lars pemer. Instructor 2IBUS 166 CULTURE Lars Perner, Instructor 2 1-2: Marketing Defined Marketing is the anticipation, management, and satisfaction of demand through the exchange process. It involves goods, services, organizations, people, places, and ideas