了我莫大的帮助。在此我对他们致以最衷心的感谢:感谢你们,我敬爱的于老师,师兄师姐 们,我的同学们! Analysis and Countermeasures of Wal-Marts Development Anticipated In China Liu Jinjiang Marketing Department of Marketing of mana Student Number: 2005041629 Supervisor: Associate Professor Yu Wensheng Abstract】 The present Wal-Mart except China areas already achieved controls the forces of retailling field, but in China, even if Wal-Mart the Chinese market will develop as the future key point, but its march step was still inferior anticipated, Wal-Mart in Chinas performance not really ideal, this article through analyzed Wal-Mart's global chain-like network, and the marketing strategy, the competitor situation union studied the knowledge, the international market condition, analyzed Wal-Mart in China's marketing strategy, thus discussed Wal-Mart did the question leave in where how should solve This selected topic regarding enters Chinas retail sales Key words】 Wal-Mart; Chain-operating: Competitor; International marketing 1111 了我莫大的帮助。在此我对他们致以最衷心的感谢：感谢你们，我敬爱的于老师，师兄师姐 们，我的同学们！ Analysis and Countermeasures Of Wal-Mart's Development Anticipated In China Liu Jinjiang Marketing， Department of Marketing， College of Management Student Number： 2005041629 Supervisor： Associate Professor Yu Wensheng 【Abstract】 The present Wal-Mart except China areas already achieved controls the forces of retailling field, but in China, even if Wal-Mart the Chinese market will develop as the future key point, but its march step was still inferior anticipated, Wal-Mart in China's performance not really ideal, this article through analyzed Wal-Mart's global chain-like network, and the marketing strategy, the competitor situation union studied the knowledge, the international market condition, analyzed Wal-Mart in China's marketing strategy, thus discussed Wal-Mart did the question leave in where, how should solve.This selected topic regarding enters China's retail sales . 【Key words】 Wal-Mart; Chain-operating; Competitor; International marketing