Principles of Marketing 7一1 Session 7 Market Segmentation, Targeting and Positioning Text:Chapter 7 對好酒价置昌大孝 国际商学院市场营销学系 University of Intemational Business and Economics国际商学院 市场营销学系 7－1 Principles of Marketing Session 7 Market Segmentation, Targeting and Positioning Text: Chapter 7