[B] The intelligence they possess [C]The way they deal with problems [D] The way they present their findings 69. The author quotes Rudolph Flesch in Paragraph 3 b [AJ Rudolph Flesch is the best-known expert in the study of human creativity [B the quotation strengthens the assertion that creative individuals look for new ways of doing things [C] the reader is familiar with Rudolph Flesch's point of view [D] the quotation adds a new idea to the information previously presented 70. The phrase"march to a different drummer"( the last line of the passage)suggests that highly creative individuals are [A] diligent in pursuing their goals B]reluctant to follow common ways of doing things [C] devoted to the progress of science [D] concerned about the advance of society 识宝库 考研社区Unit2 Passage 1 Money spent on advertising is money spent as well as any I know of. It serves directly to assist a rapid distribution of goods at reasonable price, thereby establishing a firm home market and so making it possible to provide for export at ompetitive prices. By drawing attention to new ideas it helps enormously to raise standards of living. By helping to increase demand it ensures an increased need for labour, and is therefore an effective way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television licence would need to be doubled and travel by bus or tube would cost 20 per cent more And perhaps most important of all, advertising provides a guarantee of reasonable value in the products and services you buy. Apart from the fact that twenty-seven acts of Parliament govern the terms of advertising, no regular advertiser dare promote a product that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for mercifully the public has the good sense not to buy the inferior article more than once. If you see an article consistently advertised, it is the surest proof I know that the article does what is claimed for it, and that it represents good value Advertising does more for the material benefit of the community than any other force I can think of There is one more point I feel l ought to touch on. Recently I heard a wellknown television personality declare that he was against advertising because it persuades rather than informs. He was drawing excessively fine distinctions. Of eeks to persuade If its message were confined merely to information-and that in itself would be difficult if not impossible to achieve for even a detail such as the choice of the colour of a shirt is subtly persuasive-advertising would be so boring that no 55 [B] The intelligence they possess. [C] The way they deal with problems. [D] The way they present their findings. 69. The author quotes Rudolph Flesch in Paragraph 3 because ________. [A] Rudolph Flesch is the best-known expert in the study of human creativity [B] the quotation strengthens the assertion that creative individuals look for new ways of doing things [C] the reader is familiar with Rudolph Flesch's point of view [D] the quotation adds a new idea to the information previously presented 70. The phrase " march to a different drummer" (the last line of the passage) suggests that highly creative individuals are ________. [A] diligent in pursuing their goals [B] reluctant to follow common ways of doing things [C] devoted to the progress of science [D] concerned about the advance of society Unit 2 Passage 1 Money spent on advertising is money spent as well as any I know of. It serves directly to assist a rapid distribution of goods at reasonable price, thereby establishing a firm home market and so making it possible to provide for export at competitive prices. By drawing attention to new ideas it helps enormously to raise standards of living. By helping to increase demand it ensures an increased need for labour, and is therefore an effective way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television licence would need to be doubled, and travel by bus or tube would cost 20 per cent more. And perhaps most important of all, advertising provides a guarantee of reasonable value in the products and services you buy. Apart from the fact that twenty-seven acts of Parliament govern the terms of advertising, no regular advertiser dare promote a product that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for mercifully the public has the good sense not to buy the inferior article more than once. If you see an article consistently advertised, it is the surest proof I know that the article does what is claimed for it, and that it represents good value. Advertising does more for the material benefit of the community than any other force I can think of. There is one more point I feel I ought to touch on. Recently I heard a wellknown television personality declare that he was against advertising because it persuades rather than informs. He was drawing excessively fine distinctions. Of course advertising seeks to persuade. If its message were confined merely to information-and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the colour of a shirt is subtly persuasive-advertising would be so boring that no