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65)What is cloud computing? What is Amazons general approach to the cloud computing services it provides Answe Wikipedia defines cloud computing as"a style of computing in which dynamically scalable and often virtualized resources are provided over the Internet. Users need not have knowledge of, experience in, or control over the technology infrastructures in the cloud that supports them Amazon. com has developed an impressive technology infrastructure for e-commerce as wel as for business intelligence, customer relationship management, and supply chain management IthasbuiltmajordatacenterstomanageitsownoperationsHowever,throughAmazon.com cloud services, many other companies can employ these very same facilities to gain advantages of these technologies without having to make a similar investment. Like other cloud-computing services, a user can subscribe to any of the facilities on a pay-as-you-go basis. This model of letting someone else own the hardware and software but making use of the facilities on a pay per-use basis is the cornerstone of cloud computing Diff: 2 Page Ref: 430 66) Data and text mining is a promising application of AaaS. What additional capabilities can Aaas bring to the analytic world? Answer: It can also be used for large-scale optimization, highly-complex multi-criteria decision problems, and distributed simulation models. These prescriptive analytics require highly capable systems that can only be realized using service-based collaborative systems that can utilize large scale computational resources Diff: 3 ef:435 67) Describe your understanding of the emerging term people analytics. Are there any privacy issues associated with the application? Answer Applications such as using sensor-embedded badges that employees wear to track the movement and predict behavior has resulted in the term people analytics. This application area combines organizational IT impact, Big Data, sensors, and has privacy concerns. One company, Sociometric Solutions, has reported several such appl ications of their sensor-embedded badge People analytics creates major privacy issues. Should the companies be able to monitor their employees this intrusively? Sociometric has reported that its analytics are only reported on an aggregate basis to their clients. No individual user data is shared. They have noted that some employers want to get individual employee data, but their contract explicitly prohibits this type of sharing. In any case, sensors are leading to another level of surveillance and analytics, which poses interesting privacy, legal, and ethical questions Diff: 2 Page Ref: 455 Copyright C 2018 Pearson Education, Inc10 Copyright © 2018 Pearson Education, Inc. 65) What is cloud computing? What is Amazon's general approach to the cloud computing services it provides? Answer: • Wikipedia defines cloud computing as "a style of computing in which dynamically scalable and often virtualized resources are provided over the Internet. Users need not have knowledge of, experience in, or control over the technology infrastructures in the cloud that supports them." • Amazon.com has developed an impressive technology infrastructure for e- commerce as well as for business intelligence, customer relationship management, and supply chain management. It has built major data centers to manage its own operations. However, through Amazon.com's cloud services, many other companies can employ these very same facilities to gain advantages of these technologies without having to make a similar investment. Like other cloud-computing services, a user can subscribe to any of the facilities on a pay-as-you-go basis. This model of letting someone else own the hardware and software but making use of the facilities on a pay￾per-use basis is the cornerstone of cloud computing. Diff: 2 Page Ref: 430 66) Data and text mining is a promising application of AaaS. What additional capabilities can AaaS bring to the analytic world? Answer: It can also be used for large-scale optimization, highly-complex multi-criteria decision problems, and distributed simulation models. These prescriptive analytics require highly capable systems that can only be realized using service-based collaborative systems that can utilize large￾scale computational resources. Diff: 3 Page Ref: 435 67) Describe your understanding of the emerging term people analytics. Are there any privacy issues associated with the application? Answer: • Applications such as using sensor-embedded badges that employees wear to track their movement and predict behavior has resulted in the term people analytics. This application area combines organizational IT impact, Big Data, sensors, and has privacy concerns. One company, Sociometric Solutions, has reported several such applications of their sensor-embedded badges. • People analytics creates major privacy issues. Should the companies be able to monitor their employees this intrusively? Sociometric has reported that its analytics are only reported on an aggregate basis to their clients. No individual user data is shared. They have noted that some employers want to get individual employee data, but their contract explicitly prohibits this type of sharing. In any case, sensors are leading to another level of surveillance and analytics, which poses interesting privacy, legal, and ethical questions. Diff: 2 Page Ref: 455
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