Buyer behavior topics Why study buyer behavior Types of buyers The Consumer Buying Process Types of Consumer Decision Making Social and situational influences Internal Influences: Attitudes Business vs. Consumer Markets Types of Business decisions The Buying CenterBuyer Behavior Topics Why Study Buyer Behavior Types of Buyers The Consumer Buying Process Types of Consumer Decision Making Social and Situational Influences Internal Influences: Attitudes Business vs. Consumer Markets Types of Business Decisions The Buying Center