Taking a Total System Approach to Package Design The real cost of getting the product safely to market is the sum of packaging and damage. - Optimizing total cost is the true goal of packaging design. - No matter where in the company your packaging design function is located, in engineering, manufacturing, shipping, or elsewhere, try to include all factors in a total-system approach for an optimum design. The Protective Package Concept Product + Package = Distribution environment Figure 16.2 depicts the consequences of an imbalance in this equation, showing what happens when a product plus its package are not exactly what is needed to survive in the distribution process.Taking a Total System Approach to Package Design The real cost of getting the product safely to market is the sum of packaging and damage. - Optimizing total cost is the true goal of packaging design. - No matter where in the company your packaging design function is located, in engineering, manufacturing, shipping, or elsewhere, try to include all factors in a total-system approach for an optimum design. The Protective Package Concept Product + Package = Distribution environment Figure 16.2 depicts the consequences of an imbalance in this equation, showing what happens when a product plus its package are not exactly what is needed to survive in the distribution process