98 Food product development Study the aims and discuss how the first aim has been improved in the second aim as a focus for the project 2. How would you improve the second aim to make it clearer for all people in the project? Desk research Market data study Technical information search Product ideas search Target consumers'study Marketing information search Societal, political environment Company environment Desk analysis How big is the market? What is the processing, raw materials What are the possible products? What is the distribution who are the consumers? What is the marketing method? /hat are societys attitudes? What are the regulations? Clearly defined project aim with target market, produot, marketing, processing Required outcomes from each stage Constraints from environment and company Fig. 3.1 Defining the project: activities, outcomes and constraints The second aim allows two different methods of processing. In other aims there may be two target markets, or two methods of marketing, as it is not clear at that time just which is the direction to go. Aims can be adjusted during the project but there must be agreed reasons for doing this The outcomes for the different stages of the PD Process are developed from the aim, the company's PD Process for this type of product, and the decisions that the top management has indicated for different times in the project. In particular the decisions identified are used to determine the outcomes as shown in Fig. 3.2. There are both product and project decisions to be made, the produc decisions and outcomes are ovals in Fig 3. 2. The general decisions are similar for many projects but there will also be specific decisions for each project Therefore other outcomes will be needed. It is important to recognise the decisions that have to be made, and by whom, and to then select the knowledge needed in the outcomes to make these decisions outcomes are sometimes called objectives; they are the knowledge goals that have to be reached at the end of the different stages of the PD Process. In some projects, especially large projectsThe second aim allows two different methods of processing. In other aims there may be two target markets, or two methods of marketing, as it is not clear at that time just which is the direction to go. Aims can be adjusted during the project but there must be agreed reasons for doing this. The outcomes for the different stages of the PD Process are developed from the aim, the company’s PD Process for this type of product, and the decisions that the top management has indicated for different times in the project. In particular the decisions identified are used to determine the outcomes as shown in Fig. 3.2. There are both product and project decisions to be made, the product decisions and outcomes are ovals in Fig. 3.2. The general decisions are similar for many projects but there will also be specific decisions for each project. Therefore other outcomes will be needed. It is important to recognise the decisions that have to be made, and by whom, and to then select the knowledge needed in the outcomes to make these decisions. Outcomes are sometimes called objectives; they are the knowledge goals that have to be reached at the end of the different stages of the PD Process. In some projects, especially large projects, 1. Study the aims and discuss how the first aim has been improved in the second aim as a focus for the project. 2. How would you improve the second aim to make it clearer for all people in the project? Fig. 3.1 Defining the project: activities, outcomes and constraints. 98 Food product development