Traditional Objective 10p Management's s“Ve need to improve Objective the company's performance" Division “I want to see a Manager's significant improvement Objective in this division's profits" Department Manager's "Increase profits,regardless Objective of the means” Individual “Don't worry about Employee's quality:just work fast" Objective ©Prentice Hall,2002 7-16Traditional Objective Setting © Prentice Hall, 2002 7-16 Individual Employee’s Objective Top Management’s Objective Department Manager’s Objective Division Manager’s Objective “Increase profits, regardless of the means” “I want to see a significant improvement in this division’s profits” “We need to improve the company’s performance” “Don’t worry about quality: just work fast