Motivation applications a If we can find such associations, we will be able to answer 222→beer (What should the company do to boost beer sales?) Diapers→??2 (What other products should the store stocks up?) Attached mailing in direct marketing 33 Motivation & Applications (1) ◼ If we can find such associations, we will be able to answer: ◼ ???  beer (What should the company do to boost beer sales?) ◼ Diapers  ??? (What other products should the store stocks up?) ◼ Attached mailing in direct marketing