教师教学、科研情况简介和主要社会兼职: 裘理瑾,管理学博士,担任《营销管理》课程的教学已经有3年的时间,并一直坚持采用 全英文授课的方式,在过往的教学中实现了非常好的教学效果。另外,还给本科生开始《 务营销》专业选修课以及面向国际合作MBA项目开设的《营销管理》、《高级营销管理》 课程 研究兴趣主要集中于服务营销、体育营销、消费者行为研究等方面 教学内容安排: derstanding marketing Reading Related chapter(s)in textbook Reading package on v-campus Section ll Strategic Marketing Related chapter(s)in textbook age on v-campus Team allocation: Every team Max. SIX students Section Ill Analyzing Marketing Environment Related chapter(s)in textbook Reading package on v-campus Term project: Topic and draft proposal Analyzing Consumer Behavior Related chapter(s)in textbook Reading package on v-campus Alloy. com: Marketing to Generation Y Section v Analyzing Competitor Reading Related chapter(s)in textbook ackage on v-campus tion vi Dealing with the Competition Related chapter(s)in textbook Reading package on v-campus Acquiring Marketing Knowledge Reading Related chapter(s)in textbook Reading package on v-campus ection VIll STP Strategies教师教学、科研情况简介和主要社会兼职： 裘理瑾，管理学博士，担任《营销管理》课程的教学已经有 3 年的时间，并一直坚持采用 全英文授课的方式，在过往的教学中实现了非常好的教学效果。另外，还给本科生开始《服 务营销》专业选修课以及面向国际合作 MBA 项目开设的《营销管理》、《高级营销管理》等 课程。 研究兴趣主要集中于服务营销、体育营销、消费者行为研究等方面。 教学内容安排： Section I Understanding Marketing Reading: Related chapter(s) in textbook Reading package on v-campus Section II Strategic Marketing Reading: Related chapter(s) in textbook Reading package on v-campus Team allocation: Every team Max. SIX students Section III Analyzing Marketing Environment Reading: Related chapter(s) in textbook Reading package on v-campus Term project: Topic and draft proposal Section IV Analyzing Consumer Behavior Reading: Related chapter(s) in textbook Reading package on v-campus Case Report: Alloy.com: Marketing to Generation Y Section V Analyzing Competitor Reading: Related chapter(s) in textbook Reading package on v-campus Section VI Dealing with the Competition Reading: Related chapter(s) in textbook Reading package on v-campus Section VII Acquiring Marketing Knowledge Reading: Related chapter(s) in textbook Reading package on v-campus Section VIII STP Strategies