The Key Ingredients of Research:Contribution (Where is the beef? One major contribution is better than many small ones What is the contribution type? Knowledge discovery,invention,integration, application Identify,describe,and demonstrate the big idea Asking the right problem,then asking the problem right Innovation!Innovation!Innovation! 5 The Key Ingredients of Research: Contribution (Where is the beef?) ◼ One major contribution is better than many small ones ◼ What is the contribution type? ❑ Knowledge discovery, invention, integration, application ◼ Identify, describe, and demonstrate the big idea ◼ Asking the right problem, then asking the problem right ◼ Innovation! Innovation! Innovation!