Consumer behavior Exhibit 5. What are the top factors that drive a purchase? (across all eight cities othing 2 Value n=1.966 100 or oney 50% 30%6 100 Hefe nan Xiangfan Zhongshan Changshu xinmin Respond ua Brand 露 value-for-money ource: CATI, Deloitte Analysis ivate\ Chinese consumers iviotives for purchas.p new clothing is for its functionConsumer behavior Although there are fashion motivated customers, Chinese consumers Motives for purchasing new clothing is for its function Value￾for￾Money Quality