Reasons for Foreign Direct Investment Marketing factors Growth and profit motivations Circumventing government-erected barriers to trade Access to low-cost resources and supply Local customers preference for domestic goods and services Attempts to obtain low-cost resources and ensure their supply Copyright 2001 by Harcourt, Inc. All rights reserved 15-4Copyright © 2001 by Harcourt, Inc. All rights reserved. 15-4 Reasons for Foreign Direct Investment Marketing factors • Growth and profit motivations • Circumventing government-erected barriers to trade • Access to low-cost resources and supply • Local customers preference for domestic goods and services • Attempts to obtain low-cost resources and ensure their supply