国)上济通大华 The Marketing Influence of Theme Music in Disney Movies Contents1 1. Introducti0n…-4- 2. Literature review.......................... …-4- 2.1 Theme music...................... 0……-4- 2.2 Marketing theories........................ …-5- 3. The demand analysis of Disney consumers.................................................-7- 3.1 Demographic analysis....................................................7. 3.2 Psychological analysis…… -9- 3.3 Social analysis… ………-10- 4.The marketing impacts of theme music 4.1 The impact on price..................................................................10- 4.2 The impact on place………-ll- 4.3 The impact on product...............................................................12- 4.4 The impact on promotion...........................................................13- 5.Case Study:the huge success of Frozen....................................................-14- 5.1 Theme music…-14- 5.2 Marketing strategy......... 5.3 Market performance................................................................15- 6.Conclusion… ………-16- Reference …-17- 1 Chapter 1&6 were written by Ji-Hyun Kim,chapter 2&3 were written by Yifu Luo,chapter 4&5 were written by Jie Chen. -2-The Marketing Influence of Theme Music in Disney Movies - 2 - Contents1 1. Introduction ·····················································································- 4 - 2. Literature review ···············································································- 4 - 2.1 Theme music ···········································································- 4 - 2.2 Marketing theories·····································································- 5 - 3. The demand analysis of Disney consumers ·················································- 7 - 3.1 Demographic analysis·································································- 7 - 3.2 Psychological analysis ································································- 9 - 3.3 Social analysis·········································································- 10 - 4. The marketing impacts of theme music ····················································- 10 - 4.1 The impact on price ··································································- 10 - 4.2 The impact on place ··································································- 11 - 4.3 The impact on product ·······························································- 12 - 4.4 The impact on promotion ····························································- 13 - 5. Case Study: the huge success of Frozen····················································- 14 - 5.1 Theme music ··········································································- 14 - 5.2 Marketing strategy····································································- 14 - 5.3 Market performance··································································- 15 - 6. Conclusion ·····················································································- 16 - Reference ····························································································- 17 - 1 Chapter 1 & 6 were written by Ji-Hyun Kim, chapter 2 & 3 were written by Yifu Luo, chapter 4 & 5 were written by Jie Chen