莲肉纤黄大学 《商务英语》 授课教案 generate:to produce or cause something产生，发生；To bring into being;give rise to形成，造成e.g generate a discussion造成一场争论 The Olympic Games to be held in Beijing in 2008 generate an enthusiasm for English. 10.become conscious of:aware知道，注意到. D.It wasn't until after the game that he became aware of the bruises on his legs. 直至比赛结束他才注意到自己腿上的擦伤。 2.She became conscious of a growing amount of hostility between them. 她注意到他们之间的敌意在不断增加。 11.Because of the "one-child"policy of the state,parents go out of their way to provide the best for their special class of "young consumers". 由于中国实行计划生育政策，作父母的总是想法设法地满足“小消费者这一特殊阶层的需要。 to do something with more effort than is usual or expected特意去（做），想尽各种办法（做）eg She went out of her way to make me feel welcome. 她特意让我觉得是受欢迎的。 Jennifer knew what a difficult time I was having,and went out of her way to be friendly. 詹尼弗明白我当时处境艰难，就特意地表现友好。 VI.Summary of the lesson The pace of change in China as propelled by the opening-up policy and accelerated by economic reform has been most fascinating to people both inside and outside China.One obvious change is that consumers are given a better deal,thanks to increased production,rising income and market orientation policies.Another indication that the government takes marketing seriously is that it has set up Consumer Council.In the process of change,the Chinese consumers have taken an active role,and are asking for more. The open-door policy is giving the individual a revived opportunity for self-expression.Consumers are gradually becoming more conscious of their individual needs. VII.Comprehension 1.Why has the pace of change in China been most fascinating to the world? 2.What is the obvious change to the Chinese consumers? 3.Has the status of the consumer changed?Give some examples to prove it. 4.Why does the author think TV advertising is a substantial business? 5.Does the government take marketing seriously?Give some examples. 6.Do you think that the consumers will be given more attention?Why or why not?《商务英语》 授课教案 4 generate: to produce or cause something 产生，发生; To bring into being; give rise to 形成，造成 e.g. generate a discussion 造成一场争论 The Olympic Games to be held in Beijing in 2008 generate an enthusiasm for English. 10. become conscious of: aware 知道，注意到… ①. It wasn't until after the game that he became aware of the bruises on his legs. 直至比赛结束他才注意到自己腿上的擦伤。 ②. She became conscious of a growing amount of hostility between them. 她注意到他们之间的敌意在不断增加。 11. Because of the “one-child” policy of the state, parents go out of their way to provide the best for their special class of “young consumers”. 由于中国实行计划生育政策，作父母的总是想法设法地满足“小消费者”这一特殊阶层的需要。 to do something with more effort than is usual or expected 特意去（做），想尽各种办法（做） e..g. She went out of her way to make me feel welcome. 她特意让我觉得是受欢迎的。 Jennifer knew what a difficult time I was having, and went out of her way to be friendly. 詹尼弗明白我当时处境艰难，就特意地表现友好。 VI. Summary of the lesson The pace of change in China as propelled by the opening-up policy and accelerated by economic reform has been most fascinating to people both inside and outside China. One obvious change is that consumers are given a better deal, thanks to increased production, rising income and market orientation policies. Another indication that the government takes marketing seriously is that it has set up Consumer Council. In the process of change, the Chinese consumers have taken an active role, and are asking for more. The open-door policy is giving the individual a revived opportunity for self-expression. Consumers are gradually becoming more conscious of their individual needs. VII. Comprehension 1. Why has the pace of change in China been most fascinating to the world? 2. What is the obvious change to the Chinese consumers? 3. Has the status of the consumer changed? Give some examples to prove it. 4. Why does the author think TV advertising is a substantial business? 5. Does the government take marketing seriously? Give some examples. 6. Do you think that the consumers will be given more attention? Why or why not?