Outline 3-2 I.Factors Affecting Consumer Behavior II.Types of Buying Decision Behavior III.The Buyer Decision Process IV.The Buyer Decision Process for New Products 制卧经价蜀易大考 国际商学院市场营销学系Outline Outline I. Factors Affecting Consumer I. Factors Affecting Consumer Behavior Behavior II. Types of Buying Decision II. Types of Buying Decision Behavior Behavior III. The Buyer Decision Process III. The Buyer Decision Process IV. The Buyer Decision Process IV. The Buyer Decision Process for New Products for New Products 3－2 3－2