《文化市场调查方法》课程教学大纲 一、课程基本信息 课程代码：16151203 课程名称：文化市场调查方法 英文名称：Research Methods for Cultural Market 课程类别：专业课 时：48 学 分：3 适用对象：文化产业管理专业 考核方式：考试 先修课程：文化学导论、中国文化简史、统计学 二、课程简介 文化市场调查是获取文化市场信息、进行文化市场营销和现代化管理的重要手 段。它对推动经济发展，增强决策的科学性，提供文化企业的竞争力和适应能力都具 有十分重要的意义。本课程较为全面深入地讲解文化市场调查实际运作过程，并注意 结合国内外文化市场调查的实践和经验，以使学生正确掌握文化市场调查的基本原理 和方法。本课程主要内容包括文化市场调查的意义与类别、文化市场调查的方案设计、 调查的实际执行步骤、各种调查工具和方法的运用以及调查报告的撰写等。 Researches for Cultural Market are important means to obtain the information of cultural market and to carry out the cultural marketing and the modern management.It has very important significance for promoting the economic development,enhancing the scientific nature of decision-making,providing the competitiveness of cultural enterprises and the ability to adapt.This course is a comprehensive and in-depth study of the practical operation of cultural market research.It also pays attention to the practice and experience of the internal and external cultural market survey,which enables students to master the basic principles and methods of Cultural Market Research.The main content of this course includes the significance and the category of the cultural market survey,scheme design,the practical implementation of the survey,the use of various investigative tools and methods,as well as the writing of reports,etc.1 《文化市场调查方法》课程教学大纲 一、课程基本信息 课程代码：16151203 课程名称：文化市场调查方法 英文名称：Research Methods for Cultural Market 课程类别：专业课 学 时：48 学 分：3 适用对象: 文化产业管理专业 考核方式：考试 先修课程：文化学导论、中国文化简史、统计学 二、课程简介 文化市场调查是获取文化市场信息、进行文化市场营销和现代化管理的重要手 段。它对推动经济发展，增强决策的科学性，提供文化企业的竞争力和适应能力都具 有十分重要的意义。本课程较为全面深入地讲解文化市场调查实际运作过程，并注意 结合国内外文化市场调查的实践和经验，以使学生正确掌握文化市场调查的基本原理 和方法。本课程主要内容包括文化市场调查的意义与类别、文化市场调查的方案设计、 调查的实际执行步骤、各种调查工具和方法的运用以及调查报告的撰写等。 Researches for Cultural Market are important means to obtain the information of cultural market and to carry out the cultural marketing and the modern management. It has very important significance for promoting the economic development, enhancing the scientific nature of decision-making, providing the competitiveness of cultural enterprises and the ability to adapt. This course is a comprehensive and in-depth study of the practical operation of cultural market research. It also pays attention to the practice and experience of the internal and external cultural market survey, which enables students to master the basic principles and methods of Cultural Market Research. The main content of this course includes the significance and the category of the cultural market survey, scheme design, the practical implementation of the survey, the use of various investigative tools and methods, as well as the writing of reports, etc