Cranium Filament Reductions 2.1.4 Market Growth For the last seven years the hair cutting industry has grown steadily at 5% a year. the industry is generally unaffected by economic uptur downturns. While in upturns, women are more likely to purchase extra services such as hair coloring or perms although generally the consumption pattern is unchanged this is somewhat intuitive as most people need and get a haircut based on an elapsed amount of time independent of the economic environment that they are in Target Market Growth 8.00% Males I Mothers w/children2.1.4 Market Growth For the last seven years the hair cutting industry has grown steadily at 5% a year. The industry is generally unaffected by economic upturns or downturns. While in upturns, women are more likely to purchase extra services such as hair coloring or perms, although generally the consumption pattern is unchanged. This is somewhat intuitive as most people need and get a haircut based on an elapsed amount of time, independent of the economic environment that they are in. 0.00% 2.00% 4.00% 6.00% 8.00% 10.00% Males Females Mothers w/children Target Market Growth Cranium Filament Reductions Page 5