What drives the What the Competitor Is doing Competitor and Can De FUTURE GOALS CURRENT STRATEGY At all levels of management and in How the business is currently multiple dimensions competing COMPETITORS RESPONSE PROFILE Is the competitor satisfied with its current position? What likely moves or strategy shifts will the competitor make? Where is the competitor vulnerable? What will provoke the greatest and most effectiv retaliation by the competitor? ASSUMPTIONS CAPABILITIES Held about itself and the Both strenghts and industry weaknesses The Components of a Competitor AnalysisWhat Drives the Competitor What the Competitor Is Doing and Can Do FUTURE GOALS At all levels of management and in multiple dimensions CURRENT STRATEGY How the business is currently competing COMPETITORS RESPONSE PROFILE Is the competitor satisfied with its current position? What likely moves or strategy shifts will the competitor make? Where is the competitor vulnerable? What will provoke the greatest and most effective retaliation by the competitor? ASSUMPTIONS Held about itself and the industry CAPABILITIES Both strenghts and weaknesses The Components of a Competitor Analysis