Limitations of Segmentation Appeal to segments that are too small Misread consumer similarities and differences Become cost inefficient Spin off too many imitations of their original products or brands Become short-run instead of long-run oriented Be unable to use certain media(due to the small size of individual segments). Compete in too many segments Confuse people Become locked into a declining segment Be too slow to seek innovative possibilities for new products◆ Limitations of Segmentation Appeal to segments that are too small. Misread consumer similarities and differences. Become cost inefficient. Spin off too many imitations of their original products or brands. Become short-run instead of long-run oriented. Be unable to use certain media (due to the small size of individual segments). Compete in too many segments. Confuse people. Become locked into a declining segment. Be too slow to seek innovative possibilities for new products