《房地产开发与经营》课程教学大纲 一、课程基本信息 课程代码：16013902 课程名称：房地产开发与经营 英文名称：Development and management of real estate 课程类别：专业课 学时：32 学分：2 适用对象：房地产开发与管理专业 考核方式：考试 先修课程：无 二、课程简介 中文简介 房地产开发与经营是土地资源管理专业的专业必修课，本课程从理论和实际 相结合的角度出发，全面系统地阐述了房地产开发与经营的理论和方法，详细分 析了房地产综合开发的概况、开发项目的可行性研究、房地产开发的前期准备、 综合开发效益的评定、开发项目的不确定性分析、房地产经营、开发经营战略与 市场营销、房地产经营决策以及引进外资开发房地产等方面的问题。该课程的任 务在于指导学生全面了解和掌握房地产开发与经营的基本理论和基本规律，掌握 基本方法，为将来解决实际问题奠定基础。 英文简介 Real Estate Development and Operation is a professional course for the major of Land Resources Management and Real Estate Development and Management.In the point of view of combination of theory and reality,this course comprehensively and systematically states theory and method of real estate development and operation. analyzes problems such as general situation of comprehensive development of real estate.feasibility research on developed project,early-state preparations of real estate development,evaluation of benefit of comprehensive development,uncertainty analysis of developed project,real estate operation,development and operation strategy and marketing.real estate operating decision and introduction of foreign capital for developing real estate and so on in detail.The task of this course is to guide the students to comprehensively know and master basic theory and basic rules of real estate development and operation,master basic method,and lay a foundation for solving practical problems in the future 三、课程性质与教学目的 《房地产开发与经营》课程教学大纲 一、课程基本信息 课程代码：16013902 课程名称：房地产开发与经营 英文名称：Development and management of real estate 课程类别: 专业课 学时：32 学分：2 适用对象：房地产开发与管理专业 考核方式：考试 先修课程：无 二、课程简介 中文简介 房地产开发与经营是土地资源管理专业的专业必修课，本课程从理论和实际 相结合的角度出发，全面系统地阐述了房地产开发与经营的理论和方法，详细分 析了房地产综合开发的概况、开发项目的可行性研究、房地产开发的前期准备、 综合开发效益的评定、开发项目的不确定性分析、房地产经营、开发经营战略与 市场营销、房地产经营决策以及引进外资开发房地产等方面的问题。该课程的任 务在于指导学生全面了解和掌握房地产开发与经营的基本理论和基本规律，掌握 基本方法，为将来解决实际问题奠定基础。 英文简介 Real Estate Development and Operation is a professional course for the major of Land Resources Management and Real Estate Development and Management. In the point of view of combination of theory and reality, this course comprehensively and systematically states theory and method of real estate development and operation, analyzes problems such as general situation of comprehensive development of real estate, feasibility research on developed project, early-state preparations of real estate development, evaluation of benefit of comprehensive development, uncertainty analysis of developed project, real estate operation, development and operation strategy and marketing, real estate operating decision and introduction of foreign capital for developing real estate and so on in detail. The task of this course is to guide the students to comprehensively know and master basic theory and basic rules of real estate development and operation, master basic method, and lay a foundation for solving practical problems in the future. 三、课程性质与教学目的