Outline 1-4 I.What is Marketing? II.The Marketplace Customer Needs III.Customer-Driven Marketing Strategy IV.Integrated Marketing Plan V.Customer Relationships VI.Value from Customers VII.The New Marketing Landscape 對计至（价置多上孝 国际商学院市场营销学系 University of Intemational Business and Economics国际商学院 市场营销学系 Outline I. What is Marketing? II. The Marketplace & Customer Needs III. Customer-Driven Marketing Strategy IV. Integrated Marketing Plan V. Customer Relationships VI. Value from Customers VII. The New Marketing Landscape 1－4