树仟经所蜀多大学 《商务英语》 授课教案 Background and terminology product adaptation产品调整 In order to promote sales in a particular place or country,a manufacturer has to change its product,either shape,size,color,weight,or quality,function,performance,in accordance with the particular requirements,tastes of the potential customers and/or the regulations,legal stimulations of the government. product presentation产品展示 A series of activities to show to the public the particular physical features and that associated with the product.There are different ways to do this:displaying,illustrating,advertising,free sampling,etc.The purpose of such activities is trying to promote the sales. Heraclitus 赫拉克里特Heraclitus(540?-480?BC),Greek philosopher,.who believed that fire is the primordial source of matter and that the entire world is in a constant state of change.He was born in Ephesus,an ancient Greek city in Asia Minor,in what is now Turkey. Heraclitus was in a sense one of the founders of Greek metaphysics.Other famous quotations from him are as follows: 1.The foundation of the world is at rest,the world itself is in motion. 2.Everything flows and nothing stays. 3.A hidden connection is stronger than an obvious one. 4.The way up and the way down are one and the same. metric systems A decimal system of units based on the meter as a unit length,the kilogram as a unit mass,and the second as a unit time公制，米制，十进位单位制，米为长度单位，千克为质量单位，秒为时间单 位。 consumer goods 生活消费品items bought by consumers,goods that are bought by consumers and are not used to produce other goods 1.Prices of consumer goods are going up. 消费品的价格正在上涨。 2.The price of this kind of consumer goods on our domestic market is open. 2《商务英语》 授课教案 2 Background and terminology product adaptation 产品调整 In order to promote sales in a particular place or country, a manufacturer has to change its product, either shape, size, color, weight, or quality, function, performance, in accordance with the particular requirements, tastes of the potential customers and/or the regulations, legal stimulations of the government. product presentation 产品展示 A series of activities to show to the public the particular physical features and that associated with the product. There are different ways to do this: displaying, illustrating, advertising, free sampling, etc. The purpose of such activities is trying to promote the sales. Heraclitus 赫拉克里特 Heraclitus (540?-480? BC), Greek philosopher, who believed that fire is the primordial source of matter and that the entire world is in a constant state of change. He was born in Ephesus, an ancient Greek city in Asia Minor, in what is now Turkey. Heraclitus was in a sense one of the founders of Greek metaphysics. Other famous quotations from him are as follows: 1. The foundation of the world is at rest, the world itself is in motion. 2. Everything flows and nothing stays. 3. A hidden connection is stronger than an obvious one. 4. The way up and the way down are one and the same. metric systems A decimal system of units based on the meter as a unit length, the kilogram as a unit mass, and the second as a unit time 公制，米制，十进位单位制，米为长度单位，千克为质量单位，秒为时间单 位。 consumer goods 生活消费品 items bought by consumers; goods that are bought by consumers and are not used to produce other goods 1. Prices of consumer goods are going up. 消费品的价格正在上涨。 2. The price of this kind of consumer goods on our domestic market is open