《佛山商业文化》课程教学大纲 一、课程基本信息 课程代码：17015302 课程名称：佛山商业文化 英文名称：The culture of Foshan business 课程类别：专业选修课 学 时：32学时 分：2学分 适用对象：电子商务专业 考核方式：考查 先修课程：无 二、课程简介 《佛山商业文化》是国际商学院电子商务专业的一门专业选修课，针对零基出的学生开设 在这门课的教学中，国情教育是主题，立德树人是根本。该课程以探讨佛山商业文化的内涵和价 值为主线，在世界商业文化的形成过程和商业文化在中国的历史发展过程的基础上，运用商业文 化分析的科学方法，从历史、地缘、社会等维度抽丝剥茧地梳理佛山地区商业发展的历史脉络，。 探讨佛山商业的文化基因和内外部环境。课程内容包括佛山商业文化的基本概念、历史维度的佛 山商业文化、地缘维度的佛山商业文化、社会维度的佛山商业文化以及佛山商业文化的时代价值。 该课程运用课堂讲授、小组讨论、自主学习、翻转课堂等方法，以学生为中心开展教学，不仅让 学生了解佛山商业，认识佛山商业，而且帮助学生掌握商业活动的基本规律和分析商业现象的基 本方法和思路，从而更加主动地了解佛山商业文化，学习佛山商业精神。该门课程的开设是我校 服务地方、产学融合、省市区校联合办学的一个创新项目。 The culture of Foshan Business is an altemative course for students who major in Ecommerc from IBS.The contents of the course lie on three parts.The first is that the implications of business. culture,the culture of business,and the culture of Foshang,which pave the way to understanding the following classes.The second is to examine the culture of Foshang respectively from the perspectives of historical,regional,and social.The third is the value of the of Foshang in the mode times Many popular topics about Foshang such as Four of the most famous business towns,self-combing female.Guangzhou-Foshan Zone.ciy f gastronomy Bruce Liel.al are discussed in the,which will arouse the interest of students for caring and studying the course.The student-centered teaching methods in this course are student-directed learning.flipped classroom,group discussion and classroom instruction.It is try to help students to familiar with the basic laws of business activity,and the methods of analyzing the culture of business,so as to facilitate students enculturation of business culture According to the teaching of the course.students could make it easier to integrate into the city where 1 1 学 时：32 学时 学 分：2 学分 适用对象: 电子商务专业 考核方式：考查 先修课程：无 二、课程简介 《佛山商业文化》是国际商学院电子商务专业的一门专业选修课，针对零基础的学生开设。 在这门课的教学中，国情教育是主题，立德树人是根本。该课程以探讨佛山商业文化的内涵和价 值为主线，在世界商业文化的形成过程和商业文化在中国的历史发展过程的基础上，运用商业文 化分析的科学方法，从历史、地缘、社会等维度抽丝剥茧地梳理佛山地区商业发展的历史脉络， 探讨佛山商业的文化基因和内外部环境。课程内容包括佛山商业文化的基本概念、历史维度的佛 山商业文化、地缘维度的佛山商业文化、社会维度的佛山商业文化以及佛山商业文化的时代价值。 该课程运用课堂讲授、小组讨论、自主学习、翻转课堂等方法，以学生为中心开展教学，不仅让 学生了解佛山商业，认识佛山商业，而且帮助学生掌握商业活动的基本规律和分析商业现象的基 本方法和思路，从而更加主动地了解佛山商业文化，学习佛山商业精神。该门课程的开设是我校 服务地方、产学融合、省市区校联合办学的一个创新项目。 The culture of Foshan Business is an alternative course for students who major in E-commerce from IBS. The contents of the course lie on three parts. The first is that the implications of business, culture, the culture of business, and the culture of Foshang，which pave the way to understanding the following classes. The second is to examine the culture of Foshang respectively from the perspectives of historical, regional, and social. The third is the value of the culture of Foshang in the modern times. Many popular topics about Foshang such as Four of the most famous business towns, self-combing female, Guangzhou-Foshan Zone, city of gastronomy, Bruce Li et,al are discussed in the course, which will arouse the interest of students for caring and studying the course. The student-centered teaching methods in this course are student-directed learning, flipped classroom, group discussion and classroom instruction. It is try to help students to familiar with the basic laws of business activity, and the methods of analyzing the culture of business, so as to facilitate students` enculturation of business culture. According to the teaching of the course, students could make it easier to integrate into the city where 《佛山商业文化》课程教学大纲 一、课程基本信息 课程代码：17015302 课程名称：佛山商业文化 英文名称：The Culture of Foshan Business 课程类别：专业选修课