e视人苦 LEARNING OBJECTIVES After completing this topic, you should know how marketing affects customer value how strategic planning is carried out at different levels of the organization what a marketing plan includes 2008-3-5 Marketing Management ( UG)2008-3-5 Marketing Management (UG) 2 LEARNING OBJECTIVES • After completing this topic, you should know: – how marketing affects customer value – how strategic planning is carried out at different levels of the organization – what a marketing plan includes