裤尉黄学 《商务英语》 授课教案 能会增加内衣的范围。它会扩展现有的范围，例如：一位汽车制造商也许会推出一种现有车型 中最特别的一款。它会改变现有产品，例如：洗衣粉制造商会增加多种蓝色的薄片到现有的品 牌，然后宣称有更新和改进，或者，一个食品公司可能会重新包装产品。 2.product line产品系列 Product line refers to a company's group of related products marketed by the same company that differ only in size or style.产品系列是指由同一家公司经营的一组相关产品，它们只是规格和式样不 同。 3.generic name总名称，属名 4.product expansion产品扩展 5.product contraction产品缩减 6.product alteration产品改造 V.Language Points 1.Is this your product saleable in the international market? 你的产品适合在国际市场上销售吗？ Saleable:fit for sales This new product is saleable in the domestic market. The product line is not saleable in overseas market,so they eliminate it. 2.The first step in shaping or making a product to suit customers is to arrive at an understanding of how buyers conceive a product. 设计或制造符合客户需求的产品，第一步就是要弄明白买方是如何想象一件产品的。 arrive at::reach;come to努力达到 What decision did you finally arrive at? 你们最终做出了什么决定？ They arrived at a win-win agreement at last. 他们最后达成了一个双赢的协议。 conceive:To form or develop in the mind;devise: 构思：在脑海中设计或构思；设计： He conceives a plan to increase profits. 他构想出一个增加利润的计划。 Scientists first conceived the idea of atomic bomb in the 1930s. 20世纪30年代科学家们初次设想原子弹的计划。 3.To be successful,a product must function as the buyer wants it to and meet his quality standard. 一个产品，要想成功，必须按照买方的要求发挥其功能，而且要符合质量标准。 2《商务英语》 授课教案 2 能会增加内衣的范围。它会扩展现有的范围，例如：一位汽车制造商也许会推出一种现有车型 中最特别的一款。它会改变现有产品，例如：洗衣粉制造商会增加多种蓝色的薄片到现有的品 牌，然后宣称有更新和改进，或者，一个食品公司可能会重新包装产品。 2. product line 产品系列 Product line refers to a company’s group of related products marketed by the same company that differ only in size or style. 产品系列是指由同一家公司经营的一组相关产品，它们只是规格和式样不 同。 3. generic name 总名称, 属名 4. product expansion 产品扩展 5. product contraction 产品缩减 6. product alteration 产品改造 V. Language Points 1. Is this your product saleable in the international market? 你的产品适合在国际市场上销售吗？ Saleable: fit for sales This new product is saleable in the domestic market. The product line is not saleable in overseas market, so they eliminate it. 2. The first step in shaping or making a product to suit customers is to arrive at an understanding of how buyers conceive a product. 设计或制造符合客户需求的产品，第一步就是要弄明白买方是如何想象一件产品的。 arrive at: reach; come to 努力达到 What decision did you finally arrive at? 你们最终做出了什么决定？ They arrived at a win-win agreement at last. 他们最后达成了一个双赢的协议。 conceive: To form or develop in the mind; devise: 构思：在脑海中设计或构思；设计： He conceives a plan to increase profits. 他构想出一个增加利润的计划。 Scientists first conceived the idea of atomic bomb in the 1930s. 20 世纪 30 年代科学家们初次设想原子弹的计划。 3. To be successful, a product must function as the buyer wants it to and meet his quality standard. 一个产品，要想成功，必须按照买方的要求发挥其功能，而且要符合质量标准