The Firms Long-Run Decision to exit or enter a market In the long-run the firm exits if the revenue it would get from producing is less than its total cost Exit ifTR< tC ° Exit if TR/Q<TC/Q o Exit ifP<atcThe Firm’s Long-Run Decision to Exit or Enter a Market • In the long-run, the firm exits if the revenue it would get from producing is less than its total cost. • Exit if TR < TC • Exit if TR/Q < TC/Q • Exit if P < ATC