Chapter 9 The principle of ebXML 9.1 The introduction of ebXML 9.1.1 What is ebXML? ebXML is a global electronic business standard that is sponsored by UN/CEFACT(United Nations Center For Trade Facilitation And Electronic Business)and OASIS(Organization for the Advancement of Structural Information Standards). ebXML thus defines a framework for global

Chapter6 Transaction behavior on the internet 6.1 consumer buying behavior 6. 1. 1 What is Consumer Buying Behavior Buying Behavior is the decision processes and acts of people involved in bu product Need to understand why consumers make the purchases that they make? what factors influence consumer purchases? the changing factors in our society

Chapter 2 The strategy of the development of E-Commerce 2. 1 The importance of the development of E-Commerce's research The impact of e-commerce, particularly in business to business(B2B)transactions, continues to grow. Customers increasingly expect to be able to deal with suppliers electronically as a matter

Chapter 8 Internet market Promotion 8.1 Introduction, category and function of Internet Marketing 8.1.1 Internet marketing conception and characteristic 1. Internet marketing What is Internet marketing? Internet marketing or Internet-based marketing can be defined as the use of the Internet and related digital technologies to achieve marketing objectives and support the modern marketing concept. These technologies include the Internet media and other digital

6.1网络营销概述 6.2网络营销的特点与功能 6.3网络营销系统 6.4网络营销的模式 6.5网络营销的客户关系管理 6.6网络营销的策略

2.1计算机与网络(补充内容) 2.2互联网简介 2.3互联网提供的服务 2.4计算机网络概述 2.5网络互联技术 2.6电子数据交换系统

5.1物流概述 5.2物流系统的组成 5.3供应链管理 5.4物流的模式

一知识点: (1)全球物流发展的趋势 (2)基于电子商务和商务决策分析的物流规划系统 (3)基于信息系统的物流绩效评价和控制方N难点:

5.1网络商务信息基础 5.2网络商务信息的检索 5.3利用网络收集市场信息 5.4利用网络收集新产品开发信息 5.5统计信息的收集 5.6网络商务信息的整理

6.1网络交易行为分析概述 6.2网络消费者的购买行为 6.3企业的网上交易行为 6.4政府网上采购行为