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16-5 Learning Principles in Change Management Unfreezing old learning o Requires people who want to learn new ways to think and act. o Deals directly with resistance to change Movement to new learning o Requires training, demonstration, and empowerment. Empower employees to take on new behaviors. Refreezing the learned behavior o Occurs through the application of reinforcement and feedback. o Strategies designed to minimize the loss of new knowledge, skills Mcgraw-hillarwin Copyright@2002 by The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill/Irwin Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved. 16-5 Learning Principles in Change Management Unfreezing old learning ⚫ Requires people who want to learn new ways to think and act. ⚫ Deals directly with resistance to change. Movement to new learning ⚫ Requires training, demonstration, and empowerment. ⚫ Empower employees to take on new behaviors. Refreezing the learned behavior ⚫ Occurs through the application of reinforcement and feedback. ⚫ Strategies designed to minimize the loss of new knowledge, skills
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