cultural issues While environmental and socio-cultural sustainability seek to ensure that non-renewable physical and cultural resources are not consumed in the process of the tourism activity, economic sustainability represents a degree of self reliance at the local level: community structures, employment and human resources are maintained(Henry and Jackson, 1996) The product that the travel and tourism industry packages and sells ultimately relies on clean seas, pristine mountain slopes, unpolluted water, litter-free streets, well preserved buildings and archaeological sites and diverse cultural traditions(WTtC et al., 1995). As such, tourism is an industrial activity that exerts a series of impacts that are similar to most other industrial activities, It co rce resources, produces waste by-products and requires specifi infrastructure and superstructure needs to support it The very activity of tourism often degrades what tourists came to experience and results in the common assertion that tourists destroy tourism. When discussing the possibility of sustainable tourism, there are two different dimensions that should be taken into consideration The complexity of the environmental impact caused by tourism requires an integrative approach that focuse on the totality of tourism and leisure-related activities within an area Sustainable tourism can be generalized as thus: 1. Sustainable tourism represents a value orientation in which the management of tourism impacts takes precedence over market economics; 2. Implementing sustainable tourism development requires measures that are both scale- and context-specific; 3. Sustainable tourism issues are shaped by global economic restructuring and are fundamentally different in developing and developed economies; 4. At the community scale, sustainable tourism requires local control of resources; and 5. sustainable tourism development requires patience, diligence, and a long-term commitment. Finally, There are three basic attributes of sustainable tourism as follows: O For the host area: it should provide carefully planned economic growth with satisfying jobs, without dominating the economy. It must not abuse the natural environment and should be architecturally respectable, etc O For the holiday makers: it should provide a good value, harmonious and satisfying holiday experience. The experience must respect the intelligence of both the visitor and the host population O For the operator: responsibility will be a key to success. Responsibility entails accepting and building up the role of the go-between- explaining the need for the long term ecological care of the tourism resource-scenery, place, people, fauna and flora- to both the host people and the visitors. Sustainable tourism is an approach rather than a series of laws. There are, however, four interlocking strands, which are central in helping the evolution of sustainable touri 1. Education is important. The philosophy of sustainable tourism must reach a wide audience including politicians, planners, tourism operators, developers and tourists themselves; 2. Local tourism management strategies. These strategies must be designed in consultation with local people businesses, planning, planning authorities, ecologists and tourist boards; 3. Rural tourism forums: 4. Information exchange3 cultural issues. While environmental and socio-cultural sustainability seek to ensure that non-renewable physical and cultural resources are not consumed in the process of the tourism activity, economic sustainability represents a degree of self reliance at the local level: community structures, employment and human resources are maintained (Henry and Jackson, 1996). The product that the travel and tourism industry packages and sells ultimately relies on clean seas, pristine mountain slopes, unpolluted water, litter-free streets, well preserved buildings and archaeological sites and diverse cultural traditions (WTTC et al., 1995). As such, tourism is an industrial activity that exerts a series of impacts that are similar to most other industrial activities. It consumes often scarce resources, produces waste by-products and requires specific infrastructure and superstructure needs to support it. The very activity of tourism often degrades what tourists came to experience and results in the common assertion that tourists destroy tourism. When discussing the possibility of sustainable tourism, there are two different dimensions that should be taken into consideration. The complexity of the environmental impact caused by tourism requires an integrative approach that focuses on the totality of tourism and leisure-related activities within an area.Sustainable tourism can be generalized as thus: 1. Sustainable tourism represents a value orientation in which the management of tourism impacts takes precedence over market economics; 2. Implementing sustainable tourism development requires measures that are both scale- and context-specific; 3. Sustainable tourism issues are shaped by global economic restructuring and are fundamentally different in developing and developed economies; 4. At the community scale, sustainable tourism requires local control of resources; and 5. sustainable tourism development requires patience, diligence, and a long-term commitment. Finally, There are three basic attributes of sustainable tourism as follows: ⚫For the host area: it should provide carefully planned economic growth with satisfying jobs, without dominating the economy. It must not abuse the natural environment and should be architecturally respectable, etc.. ⚫For the holiday makers: it should provide a good value, harmonious and satisfying holiday experience. The experience must respect the intelligence of both the visitor and the host population. ⚫For the operator: responsibility will be a key to success. Responsibility entails accepting and building up the role of the go-between – explaining the need for the long term ecological care of the tourism resource-scenery, place, people, fauna and flora – to both the host people and the visitors. Sustainable tourism is an approach rather than a series of laws. There are, however, four interlocking strands, which are central in helping the evolution of sustainable tourism. 1. Education is important. The philosophy of sustainable tourism must reach a wide audience including politicians, planners, tourism operators, developers and tourists themselves; 2. Local tourism management strategies. These strategies must be designed in consultation with local people, businesses, planning, planning authorities, ecologists and tourist boards; 3. Rural tourism forums; 4.Information exchange