Be on a group tour; Be on an individual leisure/vacation trip- including recreational shopping; o Be traveling for personal or family - related reasons. Therefore, tourism then can be viewed as A social phenomenon, not a production activity; The sum of expenditures of all travelers or visitors for all purposes, not the receipt of a select group of similar establishments; An experience or process, not a product- an extremely varied experience at that. So it is the experience, the money spent, the number of visits that will concern us with SD To underscore this view, let us focus on the economic impact of tourism on the economic health of It is as a result of these activities that tourism is becoming a negative phenomenon. Destruction by Tourism Unplanned and uncontrolled tourism can have three distinct consequences. These are 1. Physical deterioration of destination facilities; 2. Destruction of the environment; 3. Destruction of local cultures; After we define SD, then this: To protect the world for tourism, and protect the world from tourism, a common set of goals, evolving into pecific plans for different regions, is desperately needed. Otherwise, some of the most scenic, natural and unique areas in the world will lose all of the qualities that set them apart from the common and the ordinary. This fact applies to current leisure destinations and ones that are in the process of developing. Sustainable Development and Tourism Thus when the notion of sustainable development was raised in the 1980s it was not long before the concept ofsustainable tourism'followed, with its many derivatives such as eco-tourism, alternative tourism green tourism and responsible tourism(McMinn, 1997). Clarke(1997)noted that earlier, mass tourism and sustainable tourism were conceived as polar opposites. But sustainable tourism was understood to be pulling away from mass tourism, which served as a point of repulsion The negative social and environmental impacts experienced at destinations were usually attributed solely to mass tourism Sustainable tourism was held up as some sort of solution (o The idea of sustainable tourism was therefore a' micro solution'struggling with a 'macro problem' arke, 1997), which had very little hope of success in countries with increasingly wealthier populations. According to McMinn(1997), sustainable tourism suggests that proposed tourism developments should have economic advantages, create social benefits for the local community and not harm the natural environment. In addition, these goals should apply not only to the present generation, but to future generations as well The world Tourism Organisation(WTTC et al., 1995)suggests that "sustainable tourism development meets the needs of present tourists and host regions while protecting and enhancing opportunity for the future. It is envisaged as leading to management of all resources in such a way that economic,social, and aesthetic needs can be fulfilled while maintaining cultural integrity, essential ecological processes,biological diversity; and life support systems"(p 30). Perhaps more usefully we can simply see sustainable development as having three important elements: economics, environmental issues and social and2 ⚫ Be on a group tour; ⚫ Be on an individual leisure/vacation trip – including recreational shopping; ⚫ Be traveling for personal or family – related reasons. Therefore, tourism then can be viewed as: ⚫ A social phenomenon, not a production activity; ⚫ The sum of expenditures of all travelers or visitors for all purposes, not the receipt of a select group of similar establishments; ⚫ An experience or process, not a product – an extremely varied experience at that. So it is the experience, the money spent, the number of visits that will concern us with SD. To underscore this view, let us focus on the economic impact of tourism on the economic health of a community…….. It is as a result of these activities that tourism is becoming a negative phenomenon. Destruction by Tourism Unplanned and uncontrolled tourism can have three distinct consequences. These are: 1. Physical deterioration of destination facilities; 2. Destruction of the environment; 3. Destruction of local cultures; After we define SD, then this: To protect the world for tourism, and protect the world from tourism, a common set of goals, evolving into specific plans for different regions, is desperately needed. Otherwise, some of the most scenic, natural and unique areas in the world will lose all of the qualities that set them apart from the common and the ordinary. This fact applies to current leisure destinations and ones that are in the process of developing. Sustainable Development and Tourism Thus when the notion of sustainable development was raised in the 1980s it was not long before the concept of ‘sustainable tourism’ followed, with its many derivatives such as eco-tourism, alternative tourism, green tourism and responsible tourism (McMinn, 1997). Clarke (1997) noted that earlier, mass tourism and sustainable tourism were conceived as polar opposites. But sustainable tourism was understood to be pulling away from mass tourism, which served as a point of repulsion. The negative social and environmental impacts experienced at destinations were usually attributed solely to mass tourism. Sustainable tourism was held up as some sort of solution. The idea of sustainable tourism was therefore a ‘micro solution’ struggling with a ‘macro problem’ (Clarke, 1997), which had very little hope of success in countries with increasingly wealthier populations. According to McMinn (1997), sustainable tourism suggests that proposed tourism developments should have economic advantages, create social benefits for the local community and not harm the natural environment. In addition, these goals should apply not only to the present generation, but to future generations as well. The World Tourism Organisation (WTTC et al., 1995) suggests that: “sustainable tourism development meets the needs of present tourists and host regions while protecting and enhancing opportunity for the future. It is envisaged as leading to management of all resources in such a way that economic, social, and aesthetic needs can be fulfilled while maintaining cultural integrity, essential ecological processes, biological diversity, and life support systems” (p 30).Perhaps more usefully we can simply see sustainable development as having three important elements: economics, environmental issues and social and