同济经管 Overview TONGJI SEM A coherent technological innovation strategy leverages the firm's existing competitive position and provides direction for future development of the firm. Formulating this strategy requires: -Appraising the firm's environment, -Appraising the firm's strengths,weaknesses,competitive advantages,and core competencies. -Articulating an ambitious strategic intent. /EFMC EQUIS 22 Overview ƒ A coherent technological innovation strategy leverages the firm’s existing competitive position and provides direction for future development of the firm. ƒ Formulating this strategy requires: – Appraising the firm’s environment, – Appraising the firm’s strengths, weaknesses, competitive advantages, and core competencies, – Articulating an ambitious strategic intent