each of the following questions. Ask students to write out key words in order to answer each of the following questions. 1 How can an online business brand itself successfully? --understanding,customers,want;compete with,promise to the market; --determining,promise to customers,differentiates you,salient. --promise,ensure,supports,long-term business strategy,integrated into operations, clearly communicated,organization;metrics and measures,ensure,deliver,brand promise. 2 Can you build a brand quickly? --brand from start;key,develop and manage,build,brand equity and ROI;follow, rules,focus on,involving and measuring,everyone,touches,customer,superior brand experience,develop,loyal customers,reliable revenue,brand endorsers,generate, new business. 2 What is branding? --not advertising,per se;advertising,excellent,quick way,build brand awareness and recognition,one of many tactics,positively,touch and engage customers;brand,your business;daily actions,time and money. 3 Advice for a merchant who has an affiliate that is a top-performer,yet is worried that the affiliate is hurting their brand in the long run? --brand,trust mark for customers;behavior,negative perceptions,changed;brand implementation guidelines,for affiliates third party channels,distribution. --affiliate,a top performer,violates,brand guidelines,be warned,conform with guidelines or face termination;brand,company promise to customers;a means, ensure,promise,lived up to,brand contacts. Ask students to fill in the blanks in the table in order to make a summary of the interview.Compare answers. Ask students to answer the following questions.Compare answers.. Third listening:sentence imitation Ask students to use the following active vocabularies to form sentences as what they have heard from listening(Dictate then remember). Please first write down the following words on the blackboard or computer.Then ask students to listen for sentences with these words in them.You ask them to listen two times and see who has caught more sentences. 1.brand-Can online businesses brand themselves effectively? 2. optimize--a brand optimization consulting firm helps companies optimize their brand for revenue and brand equity improvement. 3.apply to--Branding rules apply to any business,whether they are solely online or 5each of the following questions. Ask students to write out key words in order to answer each of the following questions. 1 How can an online business brand itself successfully? -- understanding, customers, want; compete with, promise to the market; -- determining, promise to customers, differentiates you, salient. -- promise, ensure, supports, long-term business strategy, integrated into operations, clearly communicated, organization; metrics and measures, ensure, deliver, brand promise. 2 Can you build a brand quickly? -- brand from start; key, develop and manage, build, brand equity and ROI; follow, rules, focus on, involving and measuring, everyone, touches, customer, superior brand experience, develop, loyal customers, reliable revenue, brand endorsers, generate, new business. 2 What is branding? -- not advertising, per se; advertising, excellent, quick way, build brand awareness and recognition, one of many tactics, positively, touch and engage customers; brand, your business; daily actions, time and money. 3 Advice for a merchant who has an affiliate that is a top-performer, yet is worried that the affiliate is hurting their brand in the long run? -- brand, trust mark for customers; behavior, negative perceptions, changed; brand implementation guidelines, for affiliates & third party channels, distribution. -- affiliate, a top performer, violates, brand guidelines, be warned, conform with guidelines or face termination; brand, company & promise to customers; a means, ensure, promise, lived up to, brand contacts. Ask students to fill in the blanks in the table in order to make a summary of the interview. Compare answers. Ask students to answer the following questions. Compare answers. . Third listening: sentence imitation Ask students to use the following active vocabularies to form sentences as what they have heard from listening (Dictate then remember). Please first write down the following words on the blackboard or computer. Then ask students to listen for sentences with these words in them. You ask them to listen two times and see who has caught more sentences. 1. brand—Can online businesses brand themselves effectively? 2. optimize-- a brand optimization consulting firm helps companies optimize their brand for revenue and brand equity improvement. 3. apply to-- Branding rules apply to any business, whether they are solely online or 5