an online distribution channel for a bricks and mortar business. 4.be integrated into--you must ensure that your promise supports your long-term business strategy,is fully integrated into company operations. 5.differentiate...from--determining what promise you will make to customers that differentiates you from competitors,is salient,and is built upon key company assets 6.be put in place--metrics and measures are put in place to ensure that you deliver on your brand promise every hour ofevery day. 7.generate--loyal customers will stay with you and provide not only a stream of reliable revenue but also serve as your brand endorsers that help generate new business. 8.per se--Branding is not about advertising,per se. 9.one of many tactics to--Advertising is a very excellent,quick way to build brand awareness and recognition,but it is just one of many tactics to positively touch and engage customers.. 10.in the long run--Advice for a merchant who has an affiliate that is a top-performer,yet is worried that the affiliate is hurting their brand in the long run. 11.be trust mark for--Your brand is your trust mark for customers. 12.be developed for--Brand implementation guidelines should be developed for use with affiliates and other third party channels of distribution. 13.conform with--they should be warned to conform with your guidelines or face termination. 14.a section for--The brandchannel.com site has a very good resources section for branding information. Part C First listening:listen for the gist What is the main idea of this news coverage? It first explains the reason why in China,a country that produces quality products at low prices,its local consumers still prefer foreign to domestic commodities.Then it talks about the development of Chinese enterprises and China's developing brands on the international market.At last,it says the trend that young Chinese consumers have begun to buy local brands Second listening:listen for specific information In this part the teacher has great freedom and flexibility to ask students questions,to clarify any difficult language points,to add in supplementary materials as background knowledge or in-depth understanding of the listening materials. Notice the expressions related to China branding local consumers;foreign commodities;Chinese national industry;squeeze out; foreign brands;equate foreign goods with high quality;Chinese enterprises; producing high quality goods at a low price;international market;advance into the 6an online distribution channel for a bricks and mortar business. 4. be integrated into-- you must ensure that your promise supports your long-term business strategy, is fully integrated into company operations. 5. differentiate…from-- determining what promise you will make to customers that differentiates you from competitors, is salient, and is built upon key company assets. 6. be put in place-- metrics and measures are put in place to ensure that you deliver on your brand promise every hour of every day. 7. generate-- loyal customers will stay with you and provide not only a stream of reliable revenue but also serve as your brand endorsers that help generate new business. 8. per se-- Branding is not about advertising, per se. 9. one of many tactics to-- Advertising is a very excellent, quick way to build brand awareness and recognition, but it is just one of many tactics to positively touch and engage customers.. 10. in the long run-- Advice for a merchant who has an affiliate that is a top-performer, yet is worried that the affiliate is hurting their brand in the long run. 11. be trust mark for-- Your brand is your trust mark for customers. 12. be developed for-- Brand implementation guidelines should be developed for use with affiliates and other third party channels of distribution. 13. conform with-- they should be warned to conform with your guidelines or face termination. 14. a section for-- The brandchannel.com site has a very good resources section for branding information. Part C First listening: listen for the gist What is the main idea of this news coverage? It first explains the reason why in China, a country that produces quality products at low prices, its local consumers still prefer foreign to domestic commodities. Then it talks about the development of Chinese enterprises and China’s developing brands on the international market. At last, it says the trend that young Chinese consumers have begun to buy local brands Second listening: listen for specific information In this part the teacher has great freedom and flexibility to ask students questions, to clarify any difficult language points, to add in supplementary materials as background knowledge or in-depth understanding of the listening materials. ‹ Notice the expressions related to China branding local consumers; foreign commodities; Chinese national industry; squeeze out; foreign brands; equate foreign goods with high quality; Chinese enterprises; producing high quality goods at a low price; international market; advance into the 6