Different Levels of Competitors 2-10 Brand competitors Product- Servicel class Competitors industry competitors competitors Broadly-defined competitors 對补至（竹置多大孝 国际商学院市场营销学系 University of Intemational Business and Economics国际商学院 市场营销学系 2－10 Different Levels of Competitors Company’s Competitors Brand competitors Broadly-defined competitors Product￾class competitors Service/ industry competitors