Competitors 2-9 Those who serve a target market with similar products and services against whom a company must gain strategic advantage. A company is more likely to be "buried"by its latent competitors than its current ones. 至（竹至多大孝 国际商学院市场营销学系 University of Intemational Business and Economics国际商学院 市场营销学系 2－9 Competitors Those who serve a target market with similar products and services against whom a company must gain strategic advantage. A company is more likely to be “buried” by its latent competitors than its current ones